Internet Marketing is what that can make or break a website. Doing it in the right direction can make it a successful online business while steps in the wrong direction may only waste time and money and no one will like to waste his time and money in useless trials so before taking any marketing decision, it is important to know what actually is internet marketing. Internet Marketing is actually a broad term that includes many small terms in it so let?s start discussing the most popular terms and understand the depth of internet marketing.
SEO
SEO is an abbreviated form of the complete term Search Engine Optimization. Search Engine Optimization is a technique used by the SEO experts to bring a site in the top rank of major search engines. If you want to see the traffic coming to your sites from the search engines then you need to do the search engine optimization of your site and for this you need a good SEO expert. The series of activities that are performed by the SEO experts are keyword research, writing the quality guest posts for good ranking sites, writing quality PR and submitting to the high ranking PR submission sites, writing news for the best news sites. Keyword research is done to make the content keyword rich and the site can be ranked higher in the search engines with the keyword.
SEO techniques can be broadly classified into Black Hat and White Hat. A site can have good ranking in the search engines in short time by using the black hat techniques while white hat requires time, hard work and knowledge to rank a site. Although results can be seen quickly by using the black hat techniques but still white hat is preferred over black hat because the results obtained from black hat are not reliable. A webmaster should go with white hat techniques if he or she wants to get quality and long term traffic to a website.
Affiliate Marketing
You may have heard of commission agents in your local market and this form of marketing also works similarly. The business of affiliate marketing involves two parties, seller and the affiliate marketer. A seller that has a product to sell registers on a marketplace of affiliate marketers explains the details of his products or services and allows the interested affiliates to start the job. The interested affiliates can pick a product or service, study the details and write some quality articles and include the affiliate link anywhere in the article. After finishing the writing process, the affiliates can then submit their articles to high ranking sites that allow publishing articles with affiliate links. All sites do not allow affiliate links so before starting the process, make a list of sites that will allow the articles with affiliate links.
What is an affiliate link? Affiliate links are the links that helps the sellers to identify the identity of a marketer. If a product sells up then the profit earned can be shared by the seller and affiliate marketer. The distribution of income can be 50:50 or 75:50. Mostly affiliate marketers earn more than the sellers because they are actually responsible for the entire selling process and they can also adopt any strategy of selling they think to fit best in the situation. If a webmaster is going for affiliate marketing then he or she should promote their online business in a good source where good affiliates can be found. Clickbank and Commission Junction is the hub of affiliate marketing business.
A good internet marketing expert will always advise to start with SEO and move to affiliate marketing later if SEO alone does not bring sufficient success to your site.
Article source: http://www.trafficplusseo.com/internet-marketing.html
Source: http://askmikehenry.com/internet-marketing-2013
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